New practice promotes everyday altruism
A growing number of people are “paying it forward,” repaying a received <1> favor to a third person instead of the original <2> benefactor. The practice spreads goodwill through such gestures as giving away free meal coupons, and is becoming popular as an easy way for people to express <3> altruism.
“To a twin like me. I pray that twins the world over can happily enjoy coffee together.”
On any given day, there are typically around 100 cards with messages like these <4> affixed to a corkboard at the entrance of “Cohaze Coffee,” a coffee shop in Tokyo.
The cards on the board are the shop’s <5> loyalty cards, with customers getting one point for every drink they order. Once they collect 12 points, they receive a coupon for a free cup of coffee. However, instead of using the coupons for themselves, customers give them to others. Speech