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Japan, U.S. to set joint rule on customer info

The Yomiuri Shimbun The Japanese and U.S. governments plan to establish a common rule on the management and utilization of customer information that Japanese and U.S. companies obtain in either country, aiming to make it easier for businesses to use the information in their sales strategies, according to sources.

This may be one of the issues discussed in the Japan-U.S. economic dialogue.

As corporate activities become more globalized, there is growing demand for companies to utilize customer information obtained in overseas markets. By analyzing such information as customers’ ages and preferences, companies can not only streamline production and sales, but also create new businesses.

Each country has different regulations regarding the use of customer information, and companies are required to go through complicated procedures. Therefore, both governments will establish a common rule, the sources said. They are also considering having emerging countries adopt the rule.Speech

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