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Amazon starts fresh food deliveries

The Yomiuri Shimbun

Jiji Press TOKYO (Jiji Press) — Amazon Japan G.K. started a fresh food delivery service on Friday, allowing customers to receive products they buy in as little as four hours after order placements in some cases.

Japan is the third country after the United States and Britain where the “Amazon Fresh” service has been launched.

The move is likely to increase competition in the online retail sector.

The new service, provided to “Amazon Prime” subscribers who pay an annual membership fee of ¥3,900, is initially available in six wards in Tokyo—Minato, Chiyoda, Chuo, Koto, Sumida and Edogawa. The service area will be expanded in stages.

The delivery time is between 8 a.m. and midnight.

More than 100,000 food items, including meat, fish and vegetables, are offered for the online shopping service. Deliveries will be made at 4 p.m. at the earliest if orders are placed by noon.

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  • Courtesy of Amazon Japan/Jiji Press

    Amazon’s fresh food delivery service kicks off, in this photo taken in Kawasaki.

Customers can use the service as many times as they want with a fee of ¥500 per month. For the first 30 days, the service is available without the monthly fee.

Besides the monthly cost, a delivery fee of ¥500 will be needed for a shopping order falling short of ¥6,000.Speech

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