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Mitsui, Atre to enter business in Taiwan

Jiji Press TOKYO (Jiji Press) — Trading house Mitsui & Co. said Tuesday that it will jointly develop shopping centers and “ekinaka” small-scale shopping malls within railway stations in Taiwan with local commercial complex developer Breeze and Japanese ekinaka mall operator Atre Co.

Mitsui and Atre, a unit of East Japan Railway Co., or JR East, already have jointly set up Atre International Co. in Tokyo and plan to have the new company form a joint venture with Breeze to promote the Atre brand in Taiwan, where people are keenly interested in Japanese fashion and cultural trends, the trader said.

Atre International is owned 51 percent by Atre and 49 percent by Mitsui.

Under the three-party tie-up agreement, Breeze Nanshan, a commercial complex to be opened by Breeze in the Xinyi shopping district of Taipei in autumn 2018, will have Atre floors as the initial project.

hrough the business at Breeze Nanshan, located adjacent to Taipei 101/ World Trade Center Station and the landmark Taipei 101 tower, the companies aim to establish a premier brand status for Atre in Taiwan and progressively develop and operate shopping centers and ekinaka commercial complexes there, they said. Until now, Mitsui has been involved in high-speed railway projects in Taiwan.

At a press conference, Shingo Sato, a Mitsui managing officer, said the new project is the first step in the overseas railway station redevelopment business.

“We want to make a contribution to local residents by bringing out the full potential of train stations,” he stressed.

Atre President Toshiro Ichinose said expanding the business into Taiwan “is necessary for sustainable growth.”

The move will also help attract tourists to Japan, he added.Speech

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