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2017 Lower House Election / Parties vie for voters’ hearts with slogans

The Yomiuri Shimbun

The Yomiuri ShimbunPolitical parties are vying for victory in the Oct. 22 general election with their campaign slogans, trying to win the hearts of voters in a short period of time after the dissolution of the House of Representatives.

As voting will take place just 24 days after the dissolution, the key to success will be how fast the simply worded slogans can be absorbed by voters.

Displayed on campaign pledge brochures and other election materials, the slogans also point to the aims and backgrounds of the parties preparing for the election. Official campaigning starts on Tuesday.

The ruling Liberal Democratic Party adopted the slogan “Resolutely defending this country.” Prime Minister Shinzo Abe, who is also the LDP president, used part of this slogan while giving a street speech in Tachikawa, Tokyo, on Friday. “This is an election to question how we will resolutely defend the lives, property and happy existence of the public,” he said.

Abe’s remarks reflect the party’s aim to bring to the fore topics such as its crisis management ability amid the increasingly tense North Korea situation.

“It’s better to promote the stability of a ruling party to convince voters,” an LDP source said.

Komeito, the LDP’s junior coalition partner, chose a specific policy as their campaign slogan: “Reducing the burden for education.”

To this end, the party’s election pledges include such education-supporting measures as making preschool education free of charge and expanding grant-in-aid scholarships for university students.

Meanwhile, Kibo no To (Party of Hope), pushes the slogan “Hope for Japan.” Party leader Yuriko Koike, who is also the governor of Tokyo, has repeatedly used the catchphrase “A reset for Japan” in her speeches, stressing the need for a change of administration.

“We’d like to realize politics free from the constraints of special interests, so that we can deliver hope to the public,” Koike said at a press conference launching her party.

Nippon Ishin no Kai, which has joined hands with Kibo for the election, has also stressed the renewal of politics, choosing “Destroy old politics. Create new politics.”

“Honest politics” is the slogan of the Constitutional Democratic Party of Japan, which was launched on Oct. 3. According to the party, this reflects public sentiment on issues such as scandals over Moritomo Gakuen and the Kake Educational Institution.

“The public is now demanding honest politics,” said Tetsuro Fukuyama, secretary general of the CDPJ.

The Japanese Communist Party is using the same slogan it used for the 2016 House of Councillors election — “Working together to open a new future.”

The JCP has decided to coordinate with the CDPJ and the Social Democratic Party in the election.

The SDP stressed its pet policy, the protection of the Constitution, in its slogan: “Bring out the potential of the Constitution.”

The Party for Japanese Kokoro’s slogan is “A message to the next generation.”Speech

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