Beer, quasi-beer shipments continue to steadily tumble

Jiji Press TOKYO (Jiji Press) — Beer and quasi-beer shipments in the nation in January-September dropped 2.4 percent from a year earlier to 295.76 million cases, hitting the lowest level for the nine-month period for the 13th straight year, data from major brewers showed Thursday.

One case contains the equivalent of 20 633-milliliter bottles.

The decline can be attributable to unfavorable weather conditions during the summer and a rise in retail prices of quasi-beer products that came after the revised liquor tax law took effect in June to restrict excessive discounts on alcoholic beverages. Also behind the drop in the shipments is consumers’ shift to canned chuhai spirits and wine.

In the first nine months of the year, shipments fell 2.5 percent for beer, 4.2 percent for happoshu low-malt quasi-beer and 1.5 percent for so-called third-segment beerlike beverages with little or no malt content. In July-September, beer and quasi-beer shipments declined 4.2 percent to 105.5 million cases, rewriting a record low for the quarter for the seventh consecutive year.Speech

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