Travelers’ Treasures / HACOON (Towels)

Imabari in Shikoku is widely known both in Japan and abroad as a producer of high-quality towels. Hacoon is a series of towels produced there that come with the peace of mind of buying an Imabari towel, and was created with the idea of producing the ultimate in softness. With a strong passion for craftsmanship that pursues even higher quality, the newest technologies were merged with traditional towel manufacturing spanning a history of more than 100 years to achieve a fluffy, cloud-like softness and a supremely smooth, pleasant texture. One use will amaze, astonish, and soothe. In addition to hand towels face towels and bath towels, towels for babies such as a hooded towel are also available. The company processes the towels with as few chemicals as possible, as it strives to implement eco-friendly manufacturing by taking measures such as reducing the amount of carbon dioxide produced in the manufacturing process.

Price: ¥389 to ¥19,440 (Price differs by size and type)

Manufacturer: Mori Shoji Co. in Imabari, Ehime Prefecture (

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