Navigation

Shiseido acquires AI firm Giaran

Jiji Press TOKYO (Jiji Press) — Major cosmetics maker Shiseido Co. said Wednesday it has acquired Giaran Inc., a U.S. startup strong in artificial intelligence technology, through a subsidiary for an undisclosed sum.

Giaran, established in 2016, has pioneered new methods to show how people would look after applying makeup and to give individual advice on makeup that suits the customer’s features, using AI technology such as big data and augmented reality.Speech

Click to play

0:00/-:--

+ -

Generating speech. Please wait...

Become a Premium Member to use this service.

Become a Premium Member to use this service.

Offline error: please try again.