Hanoi gets its 1st McDonald’s

AFP HANOI (AFP-Jiji) — Global burger behemoth McDonald’s opened its first branch on Saturday in the historic heart of communist Hanoi, a conservative city renowned for its traditional — and cheap — Vietnamese staples beloved by food-obsessed locals.

Hungry customers lined up for Big Macs and Chicken McNuggets at the Vietnamese capital’s first location overlooking the tree-lined Hoan Kiem lake, in a city that draws millions of tourists annually to see French-era colonial buildings and sample street-food favorites like pho noodle soup and banh mi sandwiches.

The restaurant is the first outside of the southern commercial hub Ho Chi Minh City, where 16 branches have opened since McDonald’s first came to Vietnam in 2014 to much fanfare, especially among the rapidly growing middle class and American-obsessed youth.

For 84-year-old Tran Dinh Luyen, who fought against the United States in the Vietnam War, the restaurant was a sign of warming ties with a former enemy.

“I am happy that McDonald’s has opened a restaurant in Hanoi. It’s a very famous American brand, so it shows how far U.S.-Vietnam relations have come,” he told AFP after chowing down on a Big Mac with his daughter and granddaughter.

Sizzling market

The one-party state has seen dizzying economic growth in recent years as it has opened its doors to foreign investment, which has included an influx of western chains like Starbucks, KFC and Burger King.

Growth in the fast food sector has been buoyed by rapidly rising incomes — annual per capita income has more than doubled in the past decade to about $2,100 today — especially among under-30s, who make up half of Vietnam’s population of 93 million people.

The man who brought the chain to the country, Henry Nguyen — who once flipped burgers for McDonald’s in the United States where he grew up after his family fled the war — said the Vietnamese market has great potential.

“Vietnam is on a growth trajectory that we believe that in five years, 10 years, 20 years, is going to be a fantastic market and to be able to try to capture that opportunity, you need to be able to build from today,” said Nguyen, who is the son-in-law of former Prime Minister Nguyen Tang Dung.

The fast food industry in Vietnam has seen double-digit growth annually for the past five years, and the country has the highest 2017 growth in the Asia-Pacific region for fast food chains, according to market research firm Euromonitor International.

Though meals can cost as much as three times the local fare, customers are still showing a strong appetite.Speech

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