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Lamborghini makes debut in crowded SUV market

AFPSANT’AGATA BOLOGNESE, Italy (AFP-Jiji) — Lamborghini, the fabled Italian sports car manufacturer, on Monday unveiled its new Sports Utility Vehicle, accelerating into a fast growing market already crowded with upmarket rivals.

The Urus, as the four-wheel drive “super SUV” will be known, was revealed at the Volkswagen group-owned company’s historic home near Bologna.

It will reach a top speed of 305 kph, can go from zero to 100 kph in 3.6 seconds and brake from 100 kph to zero in 33.7 metres, company officials said.

Building the Urus, which will be sold in Europe for €171,500 ($203,000) excluding taxes, was “challenging at every level,” said Lamborghini CEO Stefano Domenicali.

With its 650-horsepower, twin-turbo V8 engine, the Urus is something that has never been seen before on a road, according to the firm’s design director, Mitja Borkert.

He said the SUV was inspired by two emblematic models from the past — the LM002 that was the company’s first foray into SUVs (it was dubbed the Lamborghini Truck), and the distinctively wedge-shaped Countach sportscar of the 1970s and 1980s.

The SUV “allows you to travel on any terrain: on road, off road, on ice but also on sand dunes,” said Lamborghini research and development director Maurizio Reggiani, suggesting it will be the fastest SUV on the market.

In the battle to capture the attention of wealthy drivers, the new entrant will be up against the likes of Bentley’s Bentayga, the Mercedes G-Class and footballers’ favorite, the Porsche Cayenne.Speech

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