Group to promote ‘nohaku’ tourism

Jiji Press TOKYO (Jiji Press) — An association to promote minpaku private lodging in farming, mountain and fishing villages in Japan came into being on Wednesday.

At a press conference in Tokyo to announce its establishment, the Japan Countryside Stay Association said it will establish a system in which visitors rate the service quality of their accommodations in countryside lodging, which the group calls “nohaku.”

Nohaku services not only offer accommodations for tourists but let them enjoy local cuisine, have natural experiences and communicate with local residents.

Some people, however, have voiced concern that the quality of services provided to tourists may vary widely as visitors stay at private homes.Speech

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