NYT acquires 139,000 subscribers

AFPNEW YORK (AFP-Jiji) — The New York Times — dismissed as a “failing” newspaper by U.S. President Donald Trump — had a net gain of 139,000 online subscribers in the first three months of 2018, the daily said on May 3.

Total digital-only subscriptions have now reached 2,783,000, the newspaper said, seeking to expand its presence nationally and internationally for competition in the online era.

Subscriptions and single-copy sales now comprise 63 percent of the company’s revenues, against 30 percent for advertising. That figure is down from a 50 percent advertising contribution in 2011.

While subscriptions and printed edition sales rose 7.5 percent in the period, ad revenue fell 3.4 percent.

The drop in advertising income was surprisingly larger for internet sales, which were down 6 percent year-on-year, than for the printed edition which fell 2 percent against the same period a year earlier.


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