Reuters WASHINGTON (Reuters) — Cadillac is expected to become General Motors Co.’s lead electric vehicle brand as the largest U.S. automaker gears up to introduce a new model under that luxury marquee to challenge Tesla Inc., two people briefed on the matter said Thursday.
GM is set to announce Friday as part of an investor update that a Cadillac will be the first vehicle based on its forthcoming “BEV3” platform, the people said. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts.
GM is not expected to disclose on Friday additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled, the sources said.
A GM spokesman declined to comment.
GM had previously focused on making electric vehicles under its mass market Chevrolet brand, including its plug-in Chevrolet Volt and battery electric Bolt. GM announced last year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending.
GM said in November as part of its restructuring efforts, it was doubling resources for electric and autonomous vehicle programs over the next two years.
Last month, two Ohio senators asked GM to commit to building all future electric vehicles for U.S. buyers within the country.
GM said in 2017 it planned by 2021 to introduce a new dedicated flexible electric vehicle architecture and an advanced battery system to support the development of at least 20 new models in the U.S. and China.
GM said in 2017 that a new electric vehicle platform in 2021 will serve as a base for at least nine derivatives, ranging from a compact crossover to a large seven-passenger luxury sports utility vehicle and a large commercial van.Speech