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KonMari Method sparks joy across U.S.

The Yomiuri Shimbun

Marie Kondo poses for a photo in Shinjuku Ward, Tokyo, in November 2012. / file photo

By Junya Hashimoto / Yomiuri Shimbun CorrespondentNEW YORK — Tidying consultant Marie Kondo, known for her book “The Life-Changing Magic of Tidying Up,” has entered the limelight once again in the United States, this time for her new Netflix series in which she visits the homes of some messy Americans.

Reports on the influence of Kondo’s “KonMari Method” have proliferated, including a spike in donations to a used clothing store.

Kondo’s books have been translated into multiple languages and topped best-seller lists in the United States. She has won recognition for her influence on people’s lives, even earning a spot on Time Magazine’s “100 Most Influential People” list in 2015.

Her popularity surged again following the release of her Netflix series “Tidying Up with Marie Kondo” in January, prompting widespread coverage from the media.

In the series, Kondo visits American homes, where she applies her unique tidying philosophy of “keeping objects that spark joy, while whispering thank you to things you’ll throw out.” Through this approach, her clients explore their inner selves.

According to a newspaper in the northeastern state of Connecticut, a local used clothing store reported a 23 percent increase in donations last month compared to January 2018.

Describing how Kondo has inspired people to think about their lives in a Washington Post article, Kate Lewis wrote: “She’s talking about belongings, but she’s also talking about creating a home.”

Discussions about Kondo on social media have also sizzled. On Feb. 4, American writer Barbara Ehrenreich was heavily criticized after tweeting: “I hate Marie Kondo because, aesthetically speaking, I’m on the side of clutter.”Speech

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