By MIZUTAMARI BOND / Special to The Yomiuri Chukosei ShimbunTommy: This is Tommy of MIZUTAMARI BOND.
Kanta: This is Kanta. We often get questions from viewers asking, “Do you watch your videos after uploading them?” This time we will answer that question.
Tommy: Basically, we watch them, don’t we?
Kanta: That’s right. We watch comments to our clips as viewers are posting them. We also check the viewers’ impressions of our videos on Twitter. We now have nearly four million followers, but what we do hasn’t changed since the time when our videos got only 100 views, 30 of which we were responsible for.
Tommy: There are so many ways to show videos, aren’t there? For example, let’s say we want to do something using such-and-such a product. Should we do it with both of us using the product, or should the one who has lost at rock-paper-scissors do it? What we want to do is the basis, and we decide what to do and how to show it by checking how our viewers react.
Kanta: We also look at what other creators are doing. If we’re thinking of doing a prank the next day but others have done pranks, a lot of impact will be lost. The same thing can be said about time. We began the routine of posting our videos at 8 p.m. to deliberately differentiate ourselves from many other creators who in the old days would post their videos at 7 p.m. Our videos were a bit adult-oriented, and we thought that posting them a bit later would be good for us, because we liked “Mechaike” and other TV shows by [comedy duo] Downtown. (Lol).
Tommy: But nowadays it’s become normal to post videos at 8 p.m. In that sense, we influenced other YouTubers in a way.
Kanta: That’s why we sometimes post videos at 7:55 p.m.
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MIZUTAMARI BOND is a YouTube duo that believes in the importance of new ideas. They upload videos every day covering a variety of themes such as experiments, myth-testing and prank videos.
This article is a translation of the YouTube column that appeared last Friday in The Yomiuri Chukosei Shimbun, a weekly paper for junior high and high school students. The original Japanese text and the English translation are carried alongside each other in The Yomiuri Chukosei Shimbun on the last Friday of each month.