Jiji Press TOKYO (Jiji Press) — Gyudon beef-on-rice bowl restaurant operator Yoshinoya Co. launched on Thursday a beef salad for health-conscious customers, developed jointly with fitness club operator Rizap Group Inc.
Beef, an egg and beans are topped on vegetables instead of rice, enabling customers to take in protein some five times greater in volume than from the normal size of gyudon, with the amount of sugar cut by some 80 percent, according to the main arm of Yoshinoya Holdings Co.
With the salad, which includes broccoli and cabbage, people can take in one-third of the recommended amount of vegetables for adults per day.
The salad, priced at ¥540 including tax, is available for take-out orders.
Masaaki Ito, managing director of Yoshinoya, expressed eagerness to win new customers, saying, “I hope that [the new product] will be chosen by customers seeking health.”