Firms develop musical toothbrushes for children

Jiji Press

Musical toothbrushes jointly developed by three Japanese companies are displayed in Tokyo last week.

Jiji PressTOKYO (Jiji Press) — Kyocera Corp., Lion Corp. and Sony Corp. have jointly developed a musical toothbrush for children who dislike brushing their teeth, the three companies have said.

The Possi toothbrush has a piezoelectric device developed by Kyocera installed in its head that changes electric signals to sounds, the companies said.

Music played by the toothbrush can hold the attention of children while their parents brush their teeth, the companies said. It can be used in conjunction with a smartphone app or a digital music player.

The musical toothbrush project, led by young and midcareer workers from the three companies, uses crowdfunding, a scheme that allows a new product to be released in a flexible and swift manner.

Crowdfunding also can be used to gauge demand for a new product.

Under the toothbrush project, people put up ¥14,800 to ¥17,500 and they will be given the product once the fundraising target of ¥20 million is reached.

“We want the toothbrush to help parents enjoy brushing their child’s teeth,” Tomohiro Inagaki, a Kyocera engineer and the father of a small child, said at a press conference last week.Speech

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