The Japan News partners with inkl

The Japan News

The Japan NewsThe Japan News has partnered with media startup inkl, a news service that curates articles from the world’s leading publishers for users to read on mobile devices. A selection of articles from The Japan News and The Yomiuri Shimbun is now available to read on inkl, which hosts titles from about 20 countries.

Launched in 2014, inkl aggregates content from 50 publishing partners through its app and website. The fledgling company provides a simple, affordable platform for readers to access trusted media sources from around the world.

The Japan News joins the news app’s expanding roster of partners, which includes The Washington Post, The Wall Street Journal and The Guardian.

Inkl’s feature-rich app includes personalization options to enable users to easily receive news articles that would most interest them, while the company’s proprietary algorithms ensure the biggest stories reach readers as they break.

Users have the option of paying either a monthly subscription or per-article fee.

Inkl founder and Chief Executive Officer Gautam Mishra said of the pricing model: “Many readers are too busy to make a fixed monthly commitment to a news product. Yet they are happy to pay for cheap and quick access to reliable news. Which is why we offer them the ability to pay per article. For others, the certainty of our [monthly] flat price is appealing. So we offer that as well.”

While the proliferation of media sources has given consumers more choice in the internet era, readers seeking serious news often find it difficult to avoid clickbait, celebrity scandals and so-called fake news. Inkl aims to eliminate the hassle of filtering through it all, delivering news from trusted sources efficiently and cost-effectively.

“When everything is free, it’s very hard to know what’s good and what isn’t. And that leads to things like fake news … We believe that by fixing the market and getting back to a model where news prices signal quality and investment made by different outlets, this problem will automatically get addressed,” Mishra said.

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